Juventus has more fans than AC Milan by nearly every measurable metric. This includes social media followers, domestic supporter numbers, and global brand reach. AC Milan does have higher stadium attendance, but this is due to the San Siro’s larger capacity, not a larger fan base.
Social Media Followers: Juventus Leads Most Platforms
Social media presence is a key indicator of global fan popularity, and Juventus holds a clear advantage across most major platforms. The only exception is TikTok, where AC Milan has a smaller edge, but this is not enough to close the overall gap. Below is a detailed breakdown of their 2026 social media followers:
| Platform | Juventus | AC Milan | Difference |
|---|---|---|---|
| Total | 170.1 million | 78.3-80 million | 90.1-91.8 million |
| 60 million | ~35 million | 25 million | |
| 46 million | 27 million | 19 million | |
| X (Twitter) | 3.4 million | 9+ million | AC Milan +5.6+ million |
| TikTok | 42.1 million | 22.8 million | Juventus +19.3 million |
| YouTube | ~5 million | ~1.44 million | 3.56 million |
Juventus’ strong social media performance is partially attributed to Cristiano Ronaldo’s time at the club (2018-2021), which significantly boosted their global digital presence. Additionally, Juventus has invested heavily in digital outreach and localized content, helping them maintain a larger and more engaged online following compared to AC Milan.
Domestic Fan Base: Juventus Dominates in Italy
In their home country of Italy, Juventus’ fan base is nearly double that of AC Milan, according to the 2024/25 Stage Up-IPSOS survey—one of Italy’s most reputable sports market research studies. This dominance is consistent across most polls, even as Juventus has seen a slight 1.4% year-over-year decline in domestic fans.
The survey places Juventus’ domestic fan count at 7.864 million, while AC Milan’s stands at 3.816 million. Juventus’ fans are evenly distributed across Italy from north to south, while AC Milan’s support is more concentrated in the Milan area and surrounding regions. A November 2025 survey further confirms this gap, with Juventus favored by 34% of Italian fans compared to AC Milan’s 35% (a minor variation due to polling methodology).
Global Fan Reach: Juventus Has a Wider Footprint
Beyond social media and domestic support, Juventus also has a more extensive global fan network. The club operates 539 official fan clubs across 54 countries, with 409 of these clubs located in Italy alone. This structured network allows Juventus to engage fans worldwide, particularly in Latin America—where historic player connections and shared football culture have built a large and loyal following—and Asia, where the club has invested heavily in global expansion.
AC Milan also has a strong international presence, with Australia home to the largest concentration of its official fan clubs outside Europe. The club has four official fan clubs in Australia, including Milan Club Melbourne with over 150 members, but its global reach is still narrower than Juventus’. Credible sources estimate Juventus’ global fan base at over 170 million, while AC Milan’s ranges from 70-95 million (with significant variation across sources).
Stadium Attendance
One area where AC Milan outperforms Juventus is stadium attendance, but this does not reflect a larger fan base—it is simply due to the San Siro’s much larger capacity. Juventus consistently sells out its smaller stadium at nearly full capacity, demonstrating strong fan loyalty.
| Metric | Juventus (Allianz Stadium) | AC Milan (San Siro) |
|---|---|---|
| Capacity | 45,666 | 80,018 |
| Average Attendance (2025/26 Season) | 40,890 (97.9% capacity) | 72,609 (90.7% capacity) |
| Serie A Rank | 6th | 1st (5th globally) |
Why Juventus Has More Fans
Several key factors explain Juventus’ larger fan base, beyond just current performance. First, historical success: Juventus has won 36 Serie A titles, nearly double AC Milan’s 19, and has appeared in 9 Champions League finals compared to AC Milan’s 7. This long history of dominance has built generational loyalty among fans.
Second, global branding: Juventus has prioritized expansion into Asian and American markets, while AC Milan has focused more on traditional European markets. This strategic choice has helped Juventus reach a more diverse global audience. Third, digital strategy: Juventus adopted social media and digital engagement earlier, building a strong online presence that translates to real-world fan loyalty.
Recent performance also plays a role: Juventus’ nine consecutive Serie A titles (2011-2020) solidified their domestic dominance, while AC Milan’s 2022 Scuderia title helped revitalize their fan base but not enough to close the gap. Both clubs are currently in the hunt for Champions League qualification in the 2025/26 season, which could impact future fan growth.
Fan Engagement: Beyond Follower Counts
While follower counts and fan numbers are important, engagement rates also matter. Juventus leads Italian clubs in media coverage, generating more comments, posts, and discussions across print, online, and social media channels. On Instagram—where football’s youngest and most engaged fans are concentrated—Juventus ranks 5th globally with 60 million followers, far ahead of AC Milan’s ~35 million.
AC Milan’s strength lies in its passionate local support and growing international communities, particularly in Australia, but Juventus’ structured fan club network and global outreach ensure higher overall engagement. Both clubs have dedicated fan bases, but Juventus’ scale and reach are unmatched.
Conclusion
Juventus is the more popular club overall. It has roughly twice as many social media followers, nearly double the domestic fan base, and a more extensive global reach. Both clubs have rich histories and passionate fans, but the data clearly shows Juventus has a larger and more widespread fan base.